Justmylook has revealed the top celebrity-owned beauty brands in the world by creating its own index looking into a number of different data points including; how popular they are, how they perform on social media, which are the most searched for, and how much they cost on average.

Methodology

Article sentiment analysis was conducted using buzzsumo data to determine the most loved and the angriest reactions to a brand across the past year timeframe. By pulling Instagram followers and using influencer marketing hubs to understand engagement rate and avgerage number of likes per post for the brand Justmylook was able to determine brand followers.
 
Using keyword tools Justmylook was able to measure search and search trends by taking the average monthly searches and the trend % increase/decrease over the last 12 months.
 
To measure earnings Justmylook used owler, by searching the brand name and pulling data for the ones available, whilst also pulling data on the number of employees and funding. Data was between two numbers and then finding the average.

The Top Beauty Brands, Ranked

The number one celebrity beauty brand is Rare Beauty by Selena Gomez. The brand is loved by millions of fans and has racked up a 95% ‘love’ article sentiment rating and 0% ‘angry’ reactions, and there’s an average of 9900 people searching for the brand every month.
 
The second most popular brand is Florence by Mills, created by actress Millie Bobby Brown. Despite experiencing a -18% search trend, Florence by Mills is huge on social media with over 2.7 million Instagram followers and over 1.3 billion views on TikTok.
 
In third place, is Kylie Cosmetics by Kylie Jenner. There are actually three Kardashian brands in the top 10, with Kim Kardashian’s KKW beauty at eighth place followed by another Kylie brand, Kylie Skin, at ninth. Kylie Cosmetics is an Instagram sensation with the account having over 25 million followers and an average of 30,000 likes per post, so it’s no surprise she’s made the top three biggest celebrity-owned beauty brands.
 
See the full list below:

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